A new look for PSV

We’re kicking off 2024 with a new look. Plain Sight Ventures is constantly evolving as we explore new ideas and ventures, and our brand is evolving with us.
Jason Walkow
February 2, 2024

We’re kicking off 2024 with a new look. Plain Sight Ventures is constantly evolving as we explore new ideas and ventures, and our brand is evolving with us. Thus far, we’ve relied solely on our small group to discover, explore, and solve pain points - Addio, Pano, Jive, and Stop were all products of conversations we had around problems that could be solved with simple solutions. And it worked, for a while, but what we found was that the more people we could engage and collaborate with on pain points and solutions, the stronger those results were. With that, we put our heads together and chartered a more refined direction for PSV, built on three core principles: Curiosity, Collaboration, and Innovation.

Staying true to these three principles encourages us to do our best work and ask questions that aren’t being asked to find solutions that haven’t yet been realized. Rather than setting our sights on the stars, we grounded our vision and in doing so, refreshed PSV’s branding to highlight earthly elements.

We also added a few new resources to our website, including the Cool Tools directory. The PSV team will be adding mentions for software that we know and love. And if you have a tool you think we should check out, let us know by submitting a link on the directory!

Most founders have a notepad of some kind - whether it's a scratchpad or a stack of post-it's or just a visual library in their heads, the notepad is a safe space to jot down any and all ideas. That's why we're launching The Notepad, a peek behind the scenes at Plain Sight Ventures with startup advice, stories, news, and more. Be sure to subscribe to get our digest delivered to your inbox.

A new look for a new year. With a clearer focus and a sharper vision, we’re excited for the next stage of PSV. We’ll be sourcing ideas and ventures just as before, but with an open-source approach: We’re looking for people who have great ideas, but don't know what to do with them.

We’re looking for active creatives, independent thinkers, connected insiders, and ambitious builders who, like us, seek to reinvent and challenge how ideas are brought to life. Got a pain point that you think needs a solution? Let us know. And if you’re passionate about solving the problem, join PSV as a design partner and we’ll build it together. Here’s to the next chapter of Plain Sight Ventures.

Thanks for reading!

Jason Walkow

Jason Walkow is Head of Design at Plain Sight Ventures. In his free time, Jason enjoys running, eating at the newest spots, and anything coffee-related.

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