The power of the design community

Posting on design inspiration sites is most likely not a part of your brand and marketing strategy, but maybe it should be.
Jason Walkow
March 15, 2024

When it comes to launching a new product, the design community is often thought of as an after-the-fact resource, but that couldn’t be further from the truth. From driving initial interest and attracting beta users to motivating your team and validating your ideas, tapping into this passionate and creative network can have a significant impact on your success. In this post, we'll explore how engaging with the design community can help you propel your product forward and foster a sense of camaraderie and purpose within your team.

Inspiring Design, Inspiring Users

The surefire and quickest way to capture the attention of the design community is by showcasing your product's design on popular inspiration sites. Don’t just wait for your hard work to be discovered - share it with a large community that is actively looking for inspiration every day. Platforms like One Page Love, Land-book, Footer Design, and Minimal Gallery attract design enthusiasts who are always on the lookout for fresh and innovative ideas, and the reflexive nature of design thinking amplifies your reach. By submitting your product's design to these sites, you can generate buzz and create a sense of anticipation among potential users.

The Power of a Single Tweet

Design Twitter (yes, it’s a whole thing) has an incredible ability to connect people and amplify the work of both aspiring and professional designers. Just one well-crafted tweet from a respected voice (like @ayushsoni_io or @hobdaydesign or @angrytomtweets) in the design community, sharing your product's design or announcing your search for beta users, can lead to a wave of interest, support, and oftentimes essential feedback. Just by mentioning influential designers or tech enthusiasts and engaging with the community, you can create a ripple effect that brings new users right to your doorstep. And these aren’t just any users…designers are inherently curious about new products and the thinking behind them, so they’ll be highly engaged from day one.

Motivating Your Team and Validating Your Vision

Positive feedback from the design community doesn't just generate excitement among potential users - it can also serve as a powerful motivator for your team. When your product's design is featured on popular sites or receives enthusiastic responses on social media, it can help affirm that you're on the right track and energize your team to push forward. This validation can be especially crucial in the early stages of product development, when doubts and uncertainties may be looming. Competition in the design community comes down to everyone winning - knowing that good design is good for everyone - and designers often applaud and promote the work of other designers based solely on the fact that its design is thoughtfully executed. Real recognize real.

Fostering Camaraderie and Collaboration

Engaging with the design community is also an opportunity to connect with like-minded individuals and foster a sense of camaraderie. By participating in online discussions, attending design events (in-person or virtual), and collaborating with other creatives, you can build relationships that extend beyond the promotion of your product. These connections can lead to valuable feedback, fresh ideas, and even new partnerships or opportunities down the line.

The power of the design community should not be underestimated when building new products. By showcasing your design on inspiration sites, leveraging social media, and actively engaging with the community, you can generate buzz, validate your vision, and cultivate a supportive network that will fuel your product's success. So unleash the power of the design community and don't be afraid to dive in and embrace the potential of this vibrant and creative group of forward-thinkers.

Thanks for reading!

Jason Walkow

Jason Walkow is Head of Design at Plain Sight Ventures. In his free time, Jason enjoys running, eating at the newest spots, and anything coffee-related.

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