What does it mean to “connect” anymore?

How can we use technology to strengthen our bonds without sacrificing authenticity?
Breena Fain
June 4, 2024

Remember when connection meant a casual chat with a friend at a café, a quick drink with a colleague, or a shared laugh in a conference room? In today's world, where everyone is entirely too busy and technology reigns supreme, the very meaning of 'connection' seems to have transformed into something entirely different.

At PSV, we can't help but wonder: what does it mean to 'connect' anymore? (queue my Carrie Bradshaw voiceover…)

With countless apps competing for our attention, promising to keep us connected with colleagues, friends, and family, the definition of connection appears to have become entangled with technology. Our once vibrant office spaces have been reduced to two-dimensional screens, and collaboration now often means contending with spotty Wi-Fi and awkward video calls. In our personal lives, we feel the strain as well, with tediously scheduled FaceTimes replacing family dinners and group chats taking the place of intimate conversations.

But amidst these technological advancements, are we genuinely more connected, or have we unintentionally drifted further apart? Have we sacrificed depth for breadth, swapping meaningful relationships for a multitude of superficial interactions?

On one hand, it's undeniable that technology has enabled us to connect with people across the globe, fostering collaboration and learning opportunities that transcend physical boundaries. We've gained access to an unprecedented wealth of ideas and perspectives, enriching our lives and work in numerous ways.

Yet, it's hard to ignore the nagging feeling that something is missing—a certain warmth, a human touch that no amount of digital innovation can replicate. Despite the convenience and efficiency that technology provides, we find ourselves yearning for the intimacy and spontaneity of in-person interactions in both our professional and personal lives.

The key to fostering genuine connection in our modern world lies in striking a delicate balance between our digital and physical lives. While technology offers a wealth of opportunities, it cannot replace the innate human need for personal interaction.

As we continue to navigate this digital landscape, it's crucial to be intentional about creating spaces for genuine connection—be it a virtual coffee break with a colleague, a phone call with a friend, or a heart-to-heart conversation with a loved one. By prioritizing quality over quantity, we can ensure that our relationships remain authentic and fulfilling.

In the end, connection is a complex tapestry, woven from shared experiences, empathy, and understanding. It's a dance that requires intentionality and effort, whether it unfolds in a bustling office, a quiet living room, or a cozy café. Technology may provide the tools, but it's up to us to breathe life into our connections, infusing them with meaning and depth.

So, let's ask ourselves: What does 'connection' mean to us? How can we use technology to strengthen our bonds without sacrificing authenticity? As we continue to learn and adapt together, let's remember that the true essence of connection lies not in the medium, but in the hearts and minds of those involved.

After all, connection is what makes us human, and as technology continues to evolve, so must we—continuously redefining what it means to truly 'connect.'

Thanks for reading!

Breena Fain

Breena Fain is Head of Marketing at Plain Sight Ventures. In her free time, you can find Breena in the garden, at the clay studio, or gabbing with neighbors over coffee at Blackbird Bookstore.

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