What’s the future of the cold outreach?

As cold outreach is becoming more and more automated, it's more important than ever to remember the power of genuine human connection.
Gabe Caldwell
March 27, 2024

No matter the industry, cold outreach is a must for driving growth and building connections. But as outreach is becoming more and more automated (we all know the look of those bad cold emails), it's clear that salespeople will need to find the right balance between automating tedious tasks and providing genuine human interaction in order to be successful. If you’re a salesperson, how do you stay ahead of the outreach curve? Here's a glimpse into the future of cold outreach and some potential opportunities for higher reception and conversion, along with some helpful tools that we use at PSV to keep outreach powerful.

Leveraging AI for targeting and automation

Artificial intelligence has already demonstrated its potential in numerous industries, and cold outreach is no exception - but just make sure you’re automating the right things. By utilizing an AI-powered tool like Dux-Soup to automate qualified lead generation, businesses can focus more on genuine outreach to their target audience while automating the busy work. This allows them to make stronger authentic connections and significantly improve response rates.

Embracing an omnichannel approach

The future of cold outreach will see businesses adopting a multichannel strategy that utilizes various communication platforms, including email, social media, and SMS. This approach ensures that potential customers are reached through their preferred channels and keeps companies agile in the ever-evolving digital landscape. If you’re looking for help automating an omnichannel approach, Front is a great way to get started.

Interactive and engaging content

To capture the attention of prospects in an increasingly competitive market, businesses will need to move beyond static, text-based messages. The future of cold outreach, shown by tools like 6sense, will see a surge in interactive and engaging content such as videos, quizzes, and personalized landing pages that foster connection and encourage interaction.

Data-driven optimization

As data collection and analysis continue to advance, businesses will leverage insights from their cold outreach efforts to optimize their strategies. A/B testing subject lines, messaging, and send times will become commonplace, allowing companies to refine their approach and maximize results. Apollo is a powerful platform for ensuring your lead database is updated and verified using powerful data.

Authenticity and empathy as key differentiators

Despite the increased reliance on technology, the human element will remain paramount in cold outreach. Authentic and empathetic communication will set businesses apart, fostering genuine connections with potential customers and ultimately driving long-term loyalty and advocacy. If you want to learn some tricks and tips to building meaningful connections, check out our post on the art of connecting.

As the future of cold outreach unfolds, the most successful businesses and contributors will be those that strike a balance between technology and human connection. By embracing AI, adopting an omnichannel approach, leveraging engaging content, optimizing with data, and maintaining authenticity, companies can thrive in this new era of outreach and build lasting relationships with their customers. And in doing so, both businesses and customers win!

Thanks for reading!

Gabe Caldwell

Gabe Caldwell is Head of Partnerships at Plain Sight Ventures. In his free time, you can find Gabe riding bikes, playing beach volleyball or experimenting with new biohacks.

Get the latest stories delivered to your inbox